The National Retail Federation announced that Tom Litchford, a retail technology veteran that has held positions at Microsoft Corporation and NCR, will join NRF as the association's new vice president of retail technologies.
People in the News - Litchford Joins NRF as VP
As VP of retail technologies, Litchford will lead and manage NRF's Association for Retail Technology Standards (ARTS) and the CIO council. He will be responsible for developing and enhancing strategic programs, activities and relationships with retail and technology communities domestically and internationally.
"Tom's in-depth industry knowledge and his experience in and around NRF's communities and events, including Retail's BIG Show, NRFtech and ARTS' User Meetings, make him the ideal candidate for this position," said Vicki Cantrell, senior vice president of communities for NRF. "I'm really delighted to be able to work with Tom in this capacity after having worked beside him in the industry for several years. We're extremely confident that his arrival at NRF will help cement our position as a thought leader within the retail technology sector, and will benefit the industry and our members in great ways."
Litchford comes to NRF from Microsoft Corporation, where he directed the planning, development and execution of strategic partnerships in the retail and hospitality industries. Prior to assuming his current position, he held Microsoft industry positions including marketing manager, marketing and channel director, and most recently industry director for retail and hospitality for the company's Enterprise Partner and Industry Solutions Group. Prior to joining Microsoft, Litchford was director of business impact modeling for NCR's Retail Solutions Group, where his team worked with retailers to help them understand the business impact of implementing various technologies.
Litchford has been active with ARTS' board of directors and the Fair Factories Clearinghouse advisory board, a collaborative industry effort involving retail and consumer brands and retail trade associations to create a system for managing and sharing audit information.