Excerpt from blog:
There's no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.
However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.
The main point Carl makes are:
- Showrooming is natural evolution increasing competitive nature
- Embrace both your physical and your digital strengths
- Smartphone shoppers 14% more likely to purchase in store
- That % doubles if the customer uses retailer site or app
- Exceptional inspirational experiences matter
- Online digital must sync with store.
- Big step was Free wifi in stores
- Gigantic step was Cartwheel digital savings program [link]
- New initiate Baby 360. First deployed Chicago
- Target focused on Mothers, Expectant Moms. >> Multi-generational marketing
- All about better serving digitally-connected guests
- Involving key partners as well
Lexical notes:
- 94% words 3 syllable or less
- Average syllables 1.82
- Lexical density 67% (textalyser.net)
- Word examples - survive & thrive, opportunity, game-changer, inspiring, discovery, inspiration,guest experience,brand experience, meaningful content, reviews, recommendations, experience, experiences