Brian Solis To Deliver Opening Keynote At CETW San Franscisco
As a result of new technology, the attention and expectations of consumers is evolving and becoming far more discerning than today's disparate approaches can captivate. Solis' presentation, Engage or Die: The Experience Layer, will share strategies for developing a syndicated engagement strategy while delivering an integrated approach to deliver a meaningful and productive journey.
With the abundance of emerging and disruptive technology driving the evolution of consumer behavior, the options for engagement are as infinite as they are underestimated. Businesses tend to look at new technology from a features perspective. The customer experience, as a result, is limited to the vision of the team tasked with developing channel strategies for each digital screen.
Solis, who has studied and influenced the effects of emerging media on business, marketing, publishing, and culture, will discuss how creativity should be inspired by customer expectations and behavior in each channel to create a dedicated, but also integrated brand and customer experience that results in desirable actions and outcomes.
Those who promote technology over experiences will create what Solis refers to as "Screen Burn," the state of digital screens when the experience fails to connect with customers forcing them to abandon the journey before the screen can leave a permanent imprint.
For additional information about Solis and other keynote presentations to take place at CETW in San Francisco, please visit www.cetworld.com/keynotes.asp.
Qualified professionals are able to attend CETW free of charge. CETW's goal is to provide a venue to allow meaningful face-to-face dialogue and connections between attendees, industry leaders, educational speakers and solution providers. For registration information, visit www.cetworld.com/register.asp
About Customer Engagement Technology World
Customer Engagement Technology World (CETW) delivers strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as mobile, self-service, digital signage, digital out-of-home/place based media, kiosks and other customer-facing technologies. CETW delivers a first-hand look at emerging technologies and gives you access to case studies and experience from thought-leaders across the industry, focused on leveraging the integration of emerging media across multiple channels to activate customer engagement. Follow us on Twitter @CETW, like us on Facebook and join us on Linkedin. www.cetworld.com
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