Worth noting: When shopping in-store, 70 per cent of consumers agree that shops are great for when you want to talk to someone, 73 per cent state shops are good for experiencing items before they buy and 69 per cent agree that going into store is a secure way of shopping.
27/02/12
By Karen Moss
The latest report from Shoppercentric entitled:
"Shopping in a Multichannel World" has been launched. It revealed that
87 per cent of shoppers used bricks and mortar shops as part of their
purchase journey.
Meanwhile 23 per cent of shoppers used catalogues and only 13 per cent
used smartphones during their purchase journeys, seven per cent used
tablets and just two per cent shopped via Internet TV.
Forty-five per cent of all shoppers now own a smartphone - 52 per cent
of men and 39 per cent of women. In terms of ages, smartphones are most
popular with the 18-24 year olds (64 per cent) followed by 25-34 year
olds (62 per cent).
Only 14 per cent of shoppers are tablet owners - 16 per cent of men and
11 per cent among women. They are most popular with the 25-34 year old
age bracket (21 per cent) followed by 18-24 year olds and 35-44 year
olds - both 17 per cent.
Just five per cent of shoppers have used QR codes so far; eight per cent
among men, and three per cent of women. Nine per cent have used a
retailer app. and five per cent a brand app. during a purchase journey;
in each case, the penetration is higher amongst men (12 per cent and
eight per cent respectively).
And just seven per cent of shoppers said they have used social media sites during a purchase journey.
When shopping in-store, 70 per cent of consumers agree that shops are
great for when you want to talk to someone, 73 per cent state shops are
good for experiencing items before they buy and 69 per cent agree that
going into store is a secure way of shopping.
But 79 per cent of shoppers cite crowding as the biggest problem in
shops. This is followed by high prices (50 per cent) and the time
required to actually go shopping (50 per cent).
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