Demographics for online - Hispanics shop more online than average Web user and shop earlier in holiday season. Experian Marketing Services' analysis highlights digitally savviness of Hispanic adults; finds Hispanics are 2x more interested in mobile ads and more responsive to mobile advertising
December 2013 Archives
Amazon in retail stores doing experiment with physical store location.
Continue reading Amazon tries two-week mall kiosk experiment.
The digital storefront is part repurposed, part custom technology. What consumers see is a large digital image with a touchscreen area showing the products for sale. After customers choose a product, they enter their mobile number (the entered digits are hidden, but the touchpad is fairly visible, so if you're not careful people around you can see you entering your number), and complete their purchase on their smartphones.
Continue reading eBay Experiments with Virtual Digital Storefronts in Malls.
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