Google's Same-Day Delivery Pilot A Shot at Amazon?

The Shopping Express pilot will be $69 a year and test subscriptions will include free same-day delivery for a year for Googlers, with deliveries priced at $4.99 a piece for non-members.

 

As the saying goes, never compete with someone who has nothing to lose, but that won't stop Google from expanding in e-commerce to better compete with Amazon.com as it seeks to increase growth and lessen its dependence on Web search, which currently accounts for the majority of its revenue. Last month, Google added to the online marketing tools that retailers use to increase Internet sales with the purchase of Channel Intelligence Inc. In November, Google acquired BufferBox Inc., a service for delivering e-commerce goods to physical kiosks.

 

Target was also a launch partner with eBay Now, another same-day delivery service that recently began expanding outside of San Francisco.

 

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