Amazon Vs. Wal-Mart: The Physical Vs. Non-Physical Battle

Overview:

Comparing the Internet tech Goliath Amazon (AMZN) to the retail mega store Wal-Mart (WMT) can be a more difficult event than otherwise perceived. The two companies are not so much an "apples and oranges" comparison, although Amazon would ship your oranges and Wal-Mart would require physical shopping at their location. Lately, Amazon and Wal-Mart are attempting to close the gap between physically shopping at a location and internet shopping through a push into each other's territory. In the future I see an expansion into each other's area of expertise although both companies will retain their original business model. This attempt will be a key factor in determining the success of each company and, in turn, how shoppers will choose to purchase items. Fulfillment centers are an advancement to increase customer satisfaction, and in some cases profits, that reveals an interesting set of details in the case of the two corporations taking part in the battle.