Amazon tries two-week mall kiosk experiment

Amazon in retail stores doing experiment with physical store location.
Source article at teleread

The Wall Street Journal reports that Amazon has opened small kiosks in several San Francisco shopping malls to sell Kindles and accessories. They have Kindles on hand that customers can try in a variety of lighting conditions. The stores are only of two-week duration, and Amazon says they are part of a marketing campaign.

It's certainly not a marketing campaign I've heard anything about. But Amazon does a lot of experimental things in different locations, and is known for its expertise in mining data. Might this be a trial run to see what form brick-and-mortar retail outlets might best take? It will certainly get Amazon plenty of sales data, running the stand during the busiest shopping period of the year.

Read rest of store at Source article at teleread

Enhanced by Zemanta