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DOOH Ads Sell for Average CPM of $12: Survey

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For all of the blogs, news sites and industry portals that service the digital signage space, there is scant little information about the one thing that's most important to the majority of buyers and sellers: pricing. In the past, we've tried to correct this imbalance to some small extent by doing an annual analysis of digital signage pricing. However, this only covered the cost of components and services for operating a digital signage network.