Recently in Multichannel Category

Amazon in retail stores doing experiment with physical store location.

The digital storefront is part repurposed, part custom technology. What consumers see is a large digital image with a touchscreen area showing the products for sale. After customers choose a product, they enter their mobile number (the entered digits are hidden, but the touchpad is fairly visible, so if you're not careful people around you can see you entering your number), and complete their purchase on their smartphones.

Nice article by Ron Bowers - As a company devoted to improving physical store environments and customer experience we embrace the authors' point that "stores can't simply be places where products happen to be sold." Future store configurations will have to be places that promote customer learning and experimentation.

Home Depot is acting more like a multichannel retailer and less like a home-improvement warehouse. Plus strategic purchase of BlackLocus and RedBeacon.