IBM is introducing its own in-store shopping companion app.
Dubbed the "digital shopping assistant," this mobile app allows consumers to scan items they want to purchase at retail stores with their smartphone and then use an IBM self-checkout station to pay.
"Retailers can now deliver a more personalized shopping experience that is less of a chore and more of a convenience for consumers," IBM Retail Store Solutions vice president John Gaydac said in a statement. "By enabling consumers to scan and check-out a wide variety of products at their own pace, retailers can not only create a more customized shopping environment, but also increase in-store traffic."
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The IBM Mobile shopper app runs on the Google Android and Apple iOS.
(Credit: IBM)
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