WiFi In-Store Benefits and Numbers

A day afer Casey Carl of Target blog writeup here are some numbers to back up Carl.
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Advice to retailers to embrace rather than fight WiFi article by Aaron Baar.

Notable points:

  • Acquity Group says 50% of smartphone owners would buy more confidently in-store
  • Mobile users want consistent  shopping experience across all channels
  • 78% looked up inventory online prior to visit
  • 60% were influenced to buy after browsing
  • 3.7% do not research online prior

Best advice is to have easy to access useful store mobile site be first on the phone.

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This page contains a single entry by Staff published on October 22, 2013 12:09 PM.

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