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Advice to retailers to embrace rather than fight WiFi article by Aaron Baar.
Notable points:
- Acquity Group says 50% of smartphone owners would buy more confidently in-store
- Mobile users want consistent shopping experience across all channels
- 78% looked up inventory online prior to visit
- 60% were influenced to buy after browsing
- 3.7% do not research online prior
Best advice is to have easy to access useful store mobile site be first on the phone.
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