Recently in Brand Mobilization Category

The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.  Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

A New GUI: Mobile, Self-service and information kiosks

With the surging mobile user segment coupled with cloud computing, we have a host of new options for touchscreen friendly interfaces.
mondelez185.jpgHere is company moving aggressively..."We are planning to invest 10 percent of our global marketing budget in mobile activations and channels across the entire consumer journey. Our goal is to become one of the top mobile marketers in the world. And Mobile Futures demonstrates how committed we are to get there."

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