Belly makes a rewards platform for small businesses and a universal loyalty card for consumers. Belly merchants deploy a special consumer-facing iPad kiosk to manage rewards, and Belly shoppers tote around a digital Belly card on their iPhone or Android device that scans for points at all participating locations.
Continue reading Loyalty startups, beware: Belly lands in Bay Area with its quirky perks.
Monica Hachem, from the NCR solutions marketing team, and Jennie Johnson, from the NCR human factors engineering group -- did a Q&A on the evolving self-service marketplace and growth areas worth watching.
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