Locations of items within a store much improved (though unverified). Lowes is very much committed to improving the mobile app and their entire web integration though.
Beacons will reportedly be used in conjunction with an updated Apple Store app to provide location-based product information to customers. Notifications would then be sent to customers' mobile devices when they walk near items. At the point of sale, iBeacons would be used to inform customers about workshops, Genius bar appointments and in-store pickups.