Recently in Showrooming Category

English: Logo of Kohl's Department Stores for ...
ohl's gets serious about mobile marketing in-store
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The practice of "showrooming," or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.  Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

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