Lowe's exec: Mobile to shake off outsider status in 2014

NEW YORK -- A Lowe's executive who delivered a keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

With touch interfaces on track to account for the majority of traffic at some point during the next couple of years, it is critically important for retailers to continue to progress toward delivering on mobile and not let issues around politics, funding or ROI stunt that vision. An important part of realizing mobile's potential is having the right organizational culture, according to the executive during the "Lowe's: Understanding the Mobile Intersection Between Shopper and Store" presentation.