Lowe's exec: Mobile to shake off outsider status in 2014

Not surprisin
A typical Lowe's storefront in Santa Clara, Ca...
g that Lowe's has opted for dedicated mobile site. Catering to those technology groups (smartphone, tablet, desktop) is smart way to go.
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Source link This following is excerpt

NEW YORK -- A Lowe's executive who delivered a keynote presentation at Mobile Marketer's Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

With touch interfaces on track to account for the majority of traffic at some point during the next couple of years, it is critically important for retailers to continue to progress toward delivering on mobile and not let issues around politics, funding or ROI stunt that vision. An important part of realizing mobile's potential is having the right organizational culture, according to the executive during the "Lowe's: Understanding the Mobile Intersection Between Shopper and Store" presentation.

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This page contains a single entry by Staff published on January 17, 2014 8:02 AM.

Lowe's Leverages Mobile Initiatives To Improve Customer Experience was the previous entry in this blog.

Mobile POS Growth to surpass 95% Worldwide in 2014 is the next entry in this blog.

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