Whereas the majority of EMV hardware demand will be driven by the April 2015 deadline, when merchants must upgrade their payment solutions and card issuers will move to EMV-capable cards, VDC expects the preceding 2013 directive--which affects only acquiring banks, not merchants or card issuers--to have relatively little impact on the EMV hardware market.
Continue reading US EMV Migration...Opportunity Abounds, but Will it be Fulfilled?.