Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines
As consumers shift many of their purchases online, will physical retail stores even have a reason to exist? That's the difficult question AT&T T +0.43% retail executives asked themselves two years ago as they began a process to redesign and reinvent all 2,300 company-owned retail store locations in North America. Today customers in La Grange, Illinois, a suburb of Chicago, will be the first to experience a new concept store AT&T leaders believe reflects the future of retail.
The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming.
The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.